AEM Trials aims to provide a free, time-based sandbox trial for customers that's simple to use. Lead the customer through the trial journey with relevant nurture campaigns, and integrated tutorials, ensure the customer is having a smooth onboarding and successfully starts using AEM content fragments or uploading assets. The trial environment Includes relevant time-sensitive triggers and nurture campaigns to keep the customer and sales engaged, and ready to provide a frictionless conversion to a paid contract.
Trials home page
Target audience
Developer (who will influence the Marketer and CTO).
Trials aim to enable users to learn the product and get a proof of concept for the product's capabilities, this experience contributes to the user's confidence in AEM and can help them recommend the solution.
Different user profiles will have a diverse website experience, with different highlighted guides and content presented to them.
Interactive guides
Step-by-step guides in the form of tooltips provide an easy-to-follow walkthrough of Adobe Experience Manager. It assists in acquiring a fundamental understanding of the platform by guiding users through important tasks such as designing a content structure, editing its content, and ultimately deploying it to their application or website. These interactive guides seamlessly align with the content being modified, ensuring a consistent and cohesive experience.
Referencing the same material the user sees in the preview
User delight
Branding each major guide with a unique design, referencing guide content.
With quick interactions within the tooltips, the developer can easily copy the exampled code, and paste it into the terminal
Step-by-step learning guides
An alternative to the interactive guides is the document guides, they're designed to be followed systematically, much like a recipe. having the guide open in a separate tab allows for seamless navigation and easy access to every section and action as needed.
Research and feedback loop
Collecting qualitative and quantitative data to quickly identify experimentation opportunities, iterate and drive scalable product growth.
Monitoring usage and engagement data.Â
In-person learning habits Conducting 1:1 in-person surveys and A/B testing to collect feedback on users' positive and negative experiences with guides, trial versions, and learning habits.
Garage Week live sessions We hosted a live session with a group of Adobe developers who individually followed the guides and provided actionable feedback.Â
User interviews Collecting feedback from users after they used the product
In-app survey After completing a certain amount of tasks, users were prompted with a short survey that allowed us to create a TUX score and allows us to prioritize the focus areas for improving the guided experience.
Targeting the top of the funnelÂ
Focusing on the top of the funnel with marketing campaigns, designing a landing page with Adobe's BACOM team
We're currently targeting existing users with in-app tooltips and placing targeted banners in Adobe Experience League relevant guides.