Visual merchandisingĀ is a tool that gives theĀ merchandisers total control over category, product placement and arrangement, doing that with an easy-to-use, no-code tool,Ā Merchandisers can focus on being creative and finding ways to drive real business value without relying on educated guesswork.
Retail store merchandiser quote
The opportunity
In collaboration with a UX researcher, we conducted a series of interviews with merchandisers from both B2C and B2B sectors. The objective of the research was to gain a deeper understanding of the merchandiser's responsibilities, daily tasks, and role. During the interviews, we consistently heard about a significant challenge faced by many teams, which was the reliance on manual site merchandising, often down to the product's SKU level. This approach requires significant effort and makes it difficult to keep up with the workload. Additionally, teams have to react to unexpected outcomes.Ā
Based on the valuable feedback we received from the interviews, we have initiated an exploration and developed a product pitch for an Intelligent Merchandiser Tool.
We interviewed a group of merchandisers.
Market research
After defining the marketer's challenges weĀ conducted a market review and mapped the common, unique features and how each can help alleviateĀ the day-to-day marketer's tasks.
Mapping common and unique capabilities in existing tools
Workshopping ideas
We each came up with a merchandising tool focused on a specific pain point, this freestyle activity allowed us to creatively explore brand-new solutions like a "Lite merchandising tool", "Merchandising as a browser extension" and more.
Concept designs
Coupling user feedback with a feature design
Intelligent Merchandising
The feedback received from the merchandiser's interviews and concept designs significantly impacted the development and prioritization of new features for our commerce platform. As a result, merchandisers now can implement intelligent strategies for sorting catalog products, including options such as Popularity and Trending.