Shopial, a customer-first solution that is focused on SMB and mom & pops shops, enables users to connect their online store to a Facebook store and create ads without the need for a deep understanding of the advertising process.
In the early days of social advertising,Ā platformsĀ like Facebook Ads and Google seller central were challenging to navigateĀ and the inexperienced merchant had low confidence in the process of creating an ad.
Screen grabs of early ad creation screens
We offered a unique solution that enables people to create additional selling channels with very little effort.
Working in a smallĀ agile team
As the sole member of the design team, I collaborated closely with Ofir Tahor, the founder and CEO, to oversee user experience design, user interface development, branding, and marketing efforts.
A brainstorming session in Shopial's Tel-Aviv office
Collecting user data
Support tickets were a good way to check the pulse of what is bugging people the most, weĀ ran A/B testing to focus our storytelling and improve customer relation rate.Ā launched landing pages to collectĀ user data. We alsoĀ had an open communication channel with a select group of merchants, butĀ sometimes our best option was to deploy a quick MVP andĀ track users engagement.
Main features and capabilities
Create a Facebook store
Create an instant Facebook and Instagram campaign
Insights dashboard
Store customizations
Connect your catalog to Pinterest
Exclusive integration partnerships
Each platform got a unique onboarding experience that was tailored to the platform's requirements.
Wix user onboarding diagram
Marketing designs
In 2017 Magento bought Shopial and I relocated from Tel-Aviv to Philadelphia, PA
